Georgia Simmerling excelled as an Olympian. Now she’s ready to do the same as an agent for female athletes – Toronto Star

One other particular person might take Day off after retiring from a historic previous-making athletics profession recurrenting Canada over 4 Olympic Video games — two summer time, two winter — in three sports activities in little Great…….

One other particular person might take Day off after retiring from a historic previous-making athletics profession recurrenting Canada over 4 Olympic Video games — two summer time, two winter — in three sports activities in little Greater than a decade.

Not Georgia Simmerling.

The 32-yr-previous Olympic bronze medallist, who competed in six events at 4 Video games between Vancouver 2010 and Tokyo 2020 in alpine snowboarding, freestyle snowboarding and monitor biking, made historic previous at Rio 2016 by turning into The primary Canadian to compete in A particular sport at three completely different Olympics.

Retirement from competing was in sight in Tokyo for Simmerling, who assisted Canada finish 4th Inside the monitor biking group pursuit event. Slowing dpersonal altogether was by no means Inside the playing cards.

“Do You’d like to understand me, I’m not one To take a seat stall and take a yr off,” Simmerling said earlier this month. “That in itself Might be very scary for me To imagine about. To not have objective for a yr of my life, or A pair months of my life, to take Day off and, I don’t know, study a e-book, I simply don’t know what I could fill my time with.”

So she constructed AG Sports Inc., a sports activities advertising and agency enterprise the place Simmerling herself Can be the principal agent. Simmerling, whose given identify is Alice, therefore the identify AG, has been contemplating her life submit athletics for The Earlier couple of yrs. She had many conversations with people in Canada’s sports activities enterprise as she educated for Tokyo, which gave her A lot of spark and fuelled her teaching.

By way of these conversations Simmerling noticed A area of curiosity for feminine illustration Inside the agency world And she or he formally launched her new enterprise Monday morning.

Her preliminary roster of consumers consists of some alstudyy excellent identifys in Canadian sports activities, As properly as to some up-and-comers whose identifys Simmerling expects You will quickly know:

  • Kasia Gruchalla-Wesierski, gprevious medallist with Canada’s women’s eight rowing group in Tokyo;

  • Blayre Turnbull, silver medallist with Canadian women’s hockey group at Pyeongchang 2018;
  • Katie Vincent, bronze medallist in canoe dash in Tokyo who gained a world title earlier this month;
  • Lauriane Genest, bronze medallist in monitor biking in Tokyo;
  • Maddy Worth, who accomplished 4th with Canada’s 4×400 relay in Tokyo;
  • Amelia Smart, an “up-and-coming badass,” Based mostly on Simmerling, on Canada’s alpine ski group;
  • Amy Fraser, an rising freestyle skier who competes Inside the halfpipe event.

Simmerling is open to recurrenting male athletes finally, however is proud to launch with an all-feminine roster.

Now’s the time to Spfinish money on women’s sport, she said, citing how the Canadian women’s Olympic soccer final was In all probability the most-watched event on CBC By way of the Tokyo Video games and thOn The women’s U.S. Open final has outdrawn The ladvertisements’s final When it Includes American tv scores as simply two examples of An enhance in curiosity.

As an athlete, Simmerling On A daily basis had a ardour and a knack for constructing relationships with sponsors, manufacturers and The agency world.

“I really feel That is the place I belong, That is my ardour … and it acquired here pretty naturally to me,” she said.

Simmerling believes she has landed an properly-rounded group of athletes As a Outcome of of her connections to each summer time and winter sports activities and dabbling in numerous nationwide sports activities organizations all through her profession. She has beforehand Hung out job shadowing with Wasserman, a sports activities advertising and expertise administration agency in Toronto, however as A primary-time agent it was her work ethic and dedication that she pitched to her new consumers.

Many athletes Have to discover A spot to funnel their aggressive drive after retirement. Simmerling is Aware of the place She Goes to focus hers.

“I don’t take it flippantly that I’ve signed these women And that i truly Look forward to hustling for them,” she said.

That’s no shock to Vincent, who met Simmerling in 2019 and immediately noticed how she took curiosity in All Sorts of sports activities and athletes, asking Inquiries to raised understand their experiences.

When Simmerling approached Vincent after Tokyo 2020 about getting an agent, Vincent preliminaryly thought her frifinish was going To current suggestion. But Vincent additionally wasn’t shockd when Simmerling suggested herself.

“I used to be by no means going to say no when she requested,” Vincent said.

A quantity one canoeist to foyer for the inclusion of The women’s canoe dash events On the Tokyo Video games, Vincent remembers seeing former Olympian Adam van Koeverden in Roots advertisements again when he was competing for Canada in dash kayak. She hopes Simmerling Might assist her use her platform to encourage a subsequent period Of youngsters, notably women, to get out on the water in a sport she calls “small however very Canadian And actually accessible.”

Genest, Simmerling’s former groupmate in monitor biking and now Definitely one of her first consumers, met her now agent in 2018 with the nationwide group. Simmerling’s popularity as an athlete preceded her.

“I assumed she was very cool … Nonetheless do,” Genest said in an e-mail interview.

Genest was Looking for an agent in Tokyo. She needed assist with that facet of her profession. Being on her personal after the Olympics, when medallists Might be in extreme demand, was “Barely a lot” and exhausting. Simmerling approached her On The proper second.

“I even have been round Georgia pretty a bit Inside the final yrs And she or he simply has a drive that not Many people have. She has Tons power, information And she or he Likes to share it … I do know for a actuality She Goes to work very exhausting as my agent And that is Definitely one of many Set off why I notion her in our partnership,” Genest said.

Simmerling, Who’s presently based in Paris, France, the place her fiancée, Canadian objectivekeeper Stephanie Labbé, recently signed with Paris Saint-Gerprimary, sees alternative For every for athletes and The agency world. She’s excited to see What Sort of influence She will make by rising AG Sports Inc.

“I couldn’t be extra excited to disrupt Barely,” Simmerling said. “I really feel all disruption Is candy And that i’m excited to … current The agency world the alternatives That are there to Spfinish money on women’s sports activities.”

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